Direct Marketing · 22 November 05 by Admin
Direct Marketing is the use of Consumer Direct Channels to reach and deliver goods and services to customers without using marketing middlemen. These channels include direct mail, catalogues, telemarketing, interactive TV, kiosks, Websites and mobile devices.
Brand Equity · 22 November 05 by Admin
Brand equity is a set of assets (and liabilities) linked to a brand’s name and symbol that adds the value provided by a product or service to a firm and/ or that firm’s customers. The major asset categories are.
Market Segmentation · 22 November 05 by Admin
Segmentation or subdivision of the market is based upon the modern marketing concept i.e. market-oriented strategy and philosophy. Segmentation gives special emphasis on the demand side of the market. It is more rational and more precise adjustment of the product and marketing effort is tuned with consumer needs and requirements.
Branding · 22 November 05 by Admin
Objective of Real Branding
“Real branding raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability”
Why strong brands are important?
Marketing Plan · 22 November 05 by Admin
Planning your company’s marketing program is a process much like the one you go through as a young person deciding what you want to do with your life. You go through phases of:
Marketing Research · 22 November 05 by Admin
Research and Analysis
The research and analysis stage of your planning process is very important. On the following pages, we’ll go over the steps you need to follow in order to build your plan. It is important to understand that each step builds upon the previous step.
Marketing Mix · 22 November 05 by Admin
The major marketing management decisions can be classified in one of the following four categories:
Ajax (programming) · 13 September 05 by Admin
S.E.O :: Search engine optimization · 12 September 05 by Admin
Search engine optimization (SEO) is a set of methodologies aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.
Silence on the Wire · 12 September 05 by Admin
This is billed as a security book, and yes, that is its focus, but that isn’t why you should read it. First: this is ultra-heavy geek territory, but it’s not necessarily computer geeks only. What I mean is that although this is all computer and networking related, any general engineering geek-type will probably enjoy it. It is emphatically NOT about buffer overflows and the like; it’s about the really esoteric stuff, and therefor interesting even if you aren’t that interested in deep level security topics. .
Snort Cookbook · 12 September 05 by Admin
Snort is deceptively simple to get started with. On many platforms, you don’t even have to compile anything; you can get current binaries for Linux, Mac OS X and even Windows. Nor do many users have to bother with any configuration: the defaults are often perfectly suitable.
HTML-The Definitive Guide · 12 September 05 by Admin
This is an excellent beginners guide to HTML. It doesn’t touch much on cgi-bin programming (just enough to cover forms), but everything else is there.
Web Performance Tuning · 12 September 05 by Admin
I honestly did not expect much from this book. I thought that it would be tired old advice (keep images small, etc) and I really couldn’t imagine how the author (Patrick Killelea) could pad that out to a book.
O'Reilly Pocket References · 12 September 05 by Admin
These guides are misnamed: they won’t fit in a shirt pocket. They might fit in the pocket of a suit, but consider that most who want or need these guides aren’t usually found wearing such things. They are small enough to tuck away in a briefcase, duffel bag, or whatever it is you use to haul your stuff around in, though.
XML By Example · 12 September 05 by Admin
At several points while reading this I found myself wishing that the author would give more examples- I had forgotten what follows “XML” in the title, so I really didn’t appreciate the irony of that until I started writing this review.
Dynamic HTML, Danny Goodman · 12 September 05 by Admin
Until very recently, you couldn’t incorporate any DHTML into any web pages that would be accessed by the masses, simply because too many old browsers didn’t support any of the features at all.
Core PHP Programming · 12 September 05 by Admin
I should have paid more attention to my son in law.
Several years ago, he mentioned that he really liked PHP. Unfortunately, my mind was engaged with other things at the time, so I filed that comment away under “probably ought to look into this someday”. That was a mistake.
Network Intrusion Detection · 12 September 05 by Admin
This is NOT a general security book. It is very specifically what the title says it is: a book about detecting network activity.
Network Programming with Perl · 12 September 05 by Admin
I like the way Lincoln Stein writes. This isn’t just a great book about network programming with Perl; it’s also a pretty good introduction to network programming in general.
Perl for Web Site Management · 12 September 05 by Admin
I wish I had this book back when I first started my web site- it would have saved me a lot of time and trouble.
The Future of ideas by Lawrence Lessig · 12 September 05 by Admin
Have you ever considered that if the telephone company had not been under monopoly constraints the Internet as we know it might never have happened? Did you ever think about how the rapid spread of the Internet was helped by the simple fact that most early web pages would reveal their construction through the ability to “view source”?
Linux Performance Tuning and Capacity Planning · 12 September 05 by Admin
Strangely, there’s a review of this at Amazon that complains about the book being too general, not Linux specific. In fact, it is very Linux specific. Yes, of course there is general information here that could be applied to any Unix system. But there’s much, much more.
Apache Cookbook · 12 September 05 by Admin
You wouldn’t want this as your ONLY Apache book. Too much left out, too much knowledge assumed. That’s not a condemnation though: you would want this as a companion to Apache – The Definitive Guide. What this gives you is (mostly short) recipes or hints toward accomplishing specific tasks. I found it particularly interested that they included discussion of situations for which there is no satisfactory answer – at least that stops you from searching fruitlessly.
PHP 5 Power Programming · 12 September 05 by Admin
I’ve really been meaning to get into PHP. I can see the advantages, but as usual, lack of time to learn enough to be comfortable has kept me mired in my old cgi includes. I was happy to see this book, and hoped it wouldn’t be too far over my head.
Creating Cool Web Sites · 12 September 05 by Admin
I think the one thing that impressed me the most about this book was that the author didn’t mention FrontPage or any other Web creation tool. He didn’t even mention using Word, other than as a cautionary “Don’t”. No, he suggests Notepad, Mac TextEdit, or vi, pico etc. That alone is so refreshing.
Apache Security · 12 September 05 by Admin
I rather hoped this was better than it is. Don’t get me wrong, it’s not bad, and it’s probably worth having, but it could have been a lot better.
Leo Laporte's Technology Almanacs · 12 September 05 by Admin
These are not exactly beginner books. They aren’t exactly geek books either. Leo Laporte has pulled off the rather amazing feat of writing books enjoyable by just about any level of computer user.
Mac OS X (second edition) - The Missing Manual · 12 September 05 by Admin
You do know that Mac OS X is Unix, right? I love telling Mac people this – so many of them still don’t know.
Applescript in a nutshell · 12 September 05 by Admin
Applescript is Apples’s scripting language. Although Mac OS X includes Perl, Python, Ruby and more, it also has Applescript.
Mac OS X for Unix Geeks · 12 September 05 by Admin
This book lives up to its title. I would have wished it were a bit more than it is, but I can’t complain too much: it is a quick introduction to Mac OS X for those of us already comfortable in the Unix world.
Mac OS X Disaster Relief · 12 September 05 by Admin
This is one of those tough ones. On the one hand, there’s a lot of good stuff here. On the other hand..
Mac OS X in a Nutshell · 12 September 05 by Admin
This is one of the better Nutshell books. At close to 800 pages, it’s jam packed with everything you would want to know about OS X. It’s current through 10.2, and seems to have been updated as late as January 2003.
Learning Unix for Mac OS X · 12 September 05 by Admin
This is a pleasant introduction to Unix that someone just starting out with Mac OS X will find very useful. Don’t bother with this if you are already experienced with Unix or Linux, but if you’ve never been at a Unix command line in your life, this is a good place to start.
Mac OS X Hacks · 12 September 05 by Admin
Here we have a rather well done little book that I wasn’t going to bother to review because I assumed that it was just a boring collection of the same old tired hacks one can find on dozens of web pages. The very idea of even opening such a book made me tired, bored, uninterested. I just didn’t think I could even bear to read it, never mind review it.
Sad Macs, Bombs, and other Disasters (4th Edition) · 12 September 05 by Admin
The back cover blurb for this says “Used by Apple’s technical support staff”. I could believe that, but I’ll bet hard cash they aren’t using it to support OS X.
Programming Mac OS X, A Guide for UNIX Developers · 12 September 05 by Admin
The intent of this book is to introduce Unix developers to Mac OS X. As such, I think it does a pretty good job. It doesn’t go in to great depth; for example another reviewer complained about its lack of coverage for Carbon or mixed mode programming. That’s not entirely fair though given its intent: while some Unix developers may be interested in producing OS9 capable apps, my bet is that most are just going to ignore anything prior to X entirely – and they should! There is a small appendix that covers the history of Mac OS prior to X, but it does not cover programming and I don’t think it should.
iPod: The Missing manual · 12 September 05 by Admin
A Mac user probably will find this helpful, though not indispensable. A Windows user probably needs this much more though. Regardless, buy it. It’s well written, and will help you decide what model and accessories you actually need because it will show you all the things you didn’t realize an iPod was good for.
Wicked Cool Shell Scripts · 12 September 05 by Admin
I often take a dim view of books that use superlatives in their titles. I also don’t think there is anything “wicked cool” about shell scripting in general: if you need anything complex at all, Perl or something else is probably a much better way to to it. Shell scripting gets awfully nasty awfully fast.
Mac OS X Power Hound · 12 September 05 by Admin
I lean toward disliking this sort of book because it is nearly impossible to organize things in such a way that I can come back later and find the tip I half remember but now want. On the web (in this case at the Mac OS X Hints site), it’s easy to search for the tips that match what I’m trying to remember. In a book, unless the index is incredible (this one isn’t – 15 pages), finding what I want can be frustrating.
Mac OS X 10.3 Panther Little Black Book · 12 September 05 by Admin
Actually, there’s nothing “little” about this. It’s over 500 pages of very precise and specific Panther detail. Don’t let the redundant title (OS Ten 10.3 ???) set you back: this is a good guide to Panther.
Numeric Unix Error Messages · 12 September 05 by Admin
It’s an unfortunate fact that many programmers are lazy about error messages. Very often, all you get is a cryptic “Error 5”, and you may be lucky to get that: sometimes all you get is an error return that you have to examine yourself with “echo $?”. You can’t even depend on that being the actual Unix error, but even if it is, what does it mean?
Why is my system so slow? · 12 September 05 by Admin
This is for Linux and Unix systems. Search engines find it for Windows people looking for info about the “AVSERVE.EXE” process, but this isn’t going to help you with that. You are probably infected by Sasser or some other worm/virus.
Software Raid Mirroring on RedHat 8.0 · 12 September 05 by Admin
I installed RedHat 8.0 on a spare machine here to see how the software raid works. I have always used hardware raid in the past, but various internet articles and posts convinced me that Linux software raid wasn’t a Bad Thing. I do think I still prefer hardware raid, though. BTW, always remember that raid is no substitute for regular and reliable backup!
Controlling core files (Linux) · 12 September 05 by Admin
If you don’t want core files at all, set “ulimit -c 0” in your startup files. That’s the default on many systems; in /etc/profile you may find
Basic DNS: PTR records and why you care · 12 September 05 by Admin
A PTR record is what lets someone do a “reverse” DNS lookup – that is, they have your IP address and want to know what your host/domain is. At any Unix/Linux command line, you can use “dig -x” to do a reverse lookup:
GPG/PGP Basics · 12 September 05 by Admin
Recently someone asked me for a GPG or PGP public key so that they could send some sensitive material to me by email. I understood what they meant, but inwardly I groaned because I’ve just never had any reason to use public key encryption, and had no idea how to create the key or decrypt what would be sent back to me. Looking at “man bgp” on my Linux box didn’t make me feel any better, and a Google search for gpg docs didn’t immediately turn up anything that wasn’t techno gobbledy-dee-geek. Eventually (after I had figured out the basics by trial and error), I did find GNU Privacy Guard HandBook, which probably would have gotten me up to speed a little faster, but which still was more than I needed to know at the moment. This, therefore, is a quick introduction so that you don’t have to get a headache from the man page as I did. After learning what is presented here, you can visit the GNU page for more in depth coverage.
Understanding PAM · 12 September 05 by Admin
PAM is the Pluggable Authentication Module, invented by Sun. It’s a beautiful concept, but it can be confusing and even intimidating at first. We’re going to look at it on a RedHat system, but other Linuxes will be similar – some details may vary, but the basic ideas will be the same.
Using the shell (Terminal) in Mac OS X · 12 September 05 by Admin
Many Mac OS X users won’t have any need to use the Unix shell that underlies their graphical interface. Some will likely disdain the very idea, but for those adventurous enough to try it, a whole new world awaits.
Writing and Compiling C programs on Linux · 12 September 05 by Admin
Most Linux and Unix programs are written in C. When you download source for a project, it will often be C or C++ source code. You don’t necessarily need to know a darn thing about C or anything else to compile the source if you aren’t changing it. It may be helpful for you to understand a bit if you are having problems with the compile, but even that isn’t really necessary.
Tightvnc, Chicken of the VNC · 12 September 05 by Admin
VNC is “Virtual Network Computing” and is a crossplatform method of allowing remote access to desktops (Windows or Unix/Linux, Mac and others)). It is conceptually like using Terminal Services or PcAnywhere etc for Windows but is license free and of course capable of serving Linux/Unix machines also.
How can i mount a ISO Image CD ? · 12 September 05 by Admin
You have an image of a CD or perhaps of a floppy disk. You may have downloaded it, or created it by reading a real device with “dd”. Now you want to mount that image. You could write it back out to media and mount that, but that may not be convenient or even possible at the moment.
Using sudo · 12 September 05 by Admin
Most Unix systems have some way of letting ordinary users perform certain tasks as root or some other privileged user. SCO Open Server has “asroot” and can also directly assign “authorizations” such as backup privileges or being able to change other user’s passwords. SCO Unixware/Open Unix 8 have a similar facility in “tfadmin”. Many Unixes, and Linux, use “sudo”.
UNIX Command Summary · 12 September 05 by Admin
There are MANY commands available for you in a UNIX shell account. A list of them follows (in no particular order). Remember, you can always read the manpage on each command for more information.
Basic Unix Commands · 12 September 05 by Admin
Unix commands · 12 September 05 by Admin
Here you can find the Unix commands reference card
Tips and Tricks on UNIX os · 7 August 05 by Admin
Try these on Andrew or any AFS or UNIX system